Pit Pass...page 2.
branch of New York-based VNU. Early on, I helped them take their
magazines online and later,
was effective in transitioning their independent sites into a
high-end content management system.
Earlier—in 1993—I began selling for
Intelligent Marketing Systems (IQ) as an Account Executive. I
developed and sold a full range of database-driven marketing
programs including: Lead Generation, Customer Retention, Customer
Loyalty, Sales Force Incentive, and Membership Fulfillment. My
clients included Mack Trucks, Old Country Buffet, Liberty Mutual
Insurance, First Bank, Network Systems and others.
From 1990—1993, I worked at NordicTrack
Inc. in sales and product management. As a founding member of
its ExerScience new product division, I was responsible for bringing
innovative fitness products to market including: The Twist-N-Ski,
The WWF Muscle Machine, Exerlopers, Power Poles, and others.
Marketing included infomercials (spots and QVC programming), direct
mail, catalogs, telemarketing, and retail distribution through
ExerScience and Target stores.